> For the complete documentation index, see [llms.txt](https://docs.besparks.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.besparks.co/besparks-crm-gong-neng-mo-zu-shuo-ming/besparks-crm-utm-shuo-ming-yu-cha-xun.md).

# Besparks CRM UTM說明與查詢

### Besparks CRM UTM 說明 <a href="#omnichat-utm-cha-xun" id="omnichat-utm-cha-xun"></a>

BeSparks CRM的訊息推播、圖文選單、機器人、自動回覆有提供UTM參數，以便使用者在GA中追蹤與分析轉換來源和媒介。

{% hint style="info" %}

1. 圖文選單中若綁定的連結、機器人卡片的內文等若已綁定UTM的網址（如：lihi），則「**不會加上BeSparks CRM 的 UTM**」。
2. 透過自動化工具（如：關鍵字自動回覆、推播訊息、圖文選單）發出的機器人模組訊息，對應的 UTM 只會加在第一個發出的訊息，後續的機器人流程 UTM 會歸到「機器人訊息」
3. 官網顧客行銷中站內行銷訊息，「點擊圖片導頁網址」以及「內文連結」，有自帶 UTM 的話則不會代入 Besparks CRM 的 UTM
   {% endhint %}

| 訊息來源      | utm\_source   | utm\_medium     | utm\_campaign                 | 補充說明 |
| --------- | ------------- | --------------- | ----------------------------- | ---- |
| 機器人訊息     | besparks\_crm | chatbot\_line   | chatbot\_line\_機器人id\_機器人模組id |      |
| 推播訊息      | besparks\_crm | broadcast\_line | broadcast\_line\_推播訊息標題名稱     |      |
| 關鍵字自動回覆   | besparks\_crm | autoReply\_line | keyword\_line\_關鍵字活動名稱        |      |
| LINE 圖文選單 | besparks\_crm | menu\_line      | menu\_line\_圖文選單名稱            |      |


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