# BeSparks CRM功能模組說明

目前BeSparks CRM 系統可分為以下幾個功能模組

{% content-ref url="/pages/sFJ7NUgLmSVI441s0jEA" %}
[訊息推播](/~/changes/29/besparks-crm-gong-neng-mo-zu-shuo-ming/broadcast.md)
{% endcontent-ref %}

可安排立即或排程推播，發送設計好的訊息 或 機器人給LINE OA所有好友，或根據SHOPLINE分群來選擇欲發送訊息的目標群眾。訊息發送後可查看開信率、點擊率等數據。

{% content-ref url="/pages/KmP1WngOkHVrIga6koGa" %}
[行銷自動化](/~/changes/29/besparks-crm-gong-neng-mo-zu-shuo-ming/marketing-automation.md)
{% endcontent-ref %}

包含客製化機器人、圖文訊息、自動回覆等自動化行銷工具，一站整合多元行銷工具，一步到位提升行銷效率。

{% content-ref url="/pages/Tdi8WfRdc13H0m8p6bIx" %}
[Line圖文選單](/~/changes/29/besparks-crm-gong-neng-mo-zu-shuo-ming/line-tu-wen-xuan-dan.md)
{% endcontent-ref %}

支援多頁式分眾選單、可排程推送，並支援觸發動作自定義，讓每位顧客體驗更個性化互動。也可搭配機器人模組的「會員模組」，整合線上線下會員管理，強化顧客黏著度。

{% content-ref url="/pages/8HWeH1rDbmqCTb4hN1YL" %}
[網站彈窗工具](/~/changes/29/besparks-crm-gong-neng-mo-zu-shuo-ming/popup.md)
{% endcontent-ref %}

支援SHOPLINE的網站行銷追蹤功能，結合GTM（Google Tag Management）製作簡易好上手的彈窗引流工具。

{% content-ref url="/pages/vGaNfQtoue1wrB8MK9mH" %}
[應用串接](/~/changes/29/besparks-crm-gong-neng-mo-zu-shuo-ming/app-setup.md)
{% endcontent-ref %}

提供LINE OA與電商官網會員串接到系統的教學步驟

{% content-ref url="/pages/DsKywaEakMOxOIGyu3lA" %}
[人員管理](/~/changes/29/besparks-crm-gong-neng-mo-zu-shuo-ming/member-management.md)
{% endcontent-ref %}

使用者團隊人員管理教學


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.besparks.co/~/changes/29/besparks-crm-gong-neng-mo-zu-shuo-ming.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
